// home — Case studies — Vichy
[ vertical video ]
[ production ]
Timeline: since August 2025
Platform: VK Clips
Platform: VK Clips
Vichy · dermatological skincare
3.2M views
on a product video
on a product video
// CLIENT
Vichy is a dermatological skincare brand of the L’Oréal Group: facial care, anti-ageing and hair care. We produce its videos for VK Clips — Russia’s largest short-video platform.
// TASK
The brand needs a constant flow of vertical videos across product lines: hydration, anti-ageing and hair care. Products should be explained by specialists, while the videos still hold attention and win reach in the feed.
// SOLUTION
An expert answers the question: dermatologists and cosmetologists break down what patients come to them with: puffiness, dark circles, oily scalp.
Product on camera & motion design: short videos with one skin question or concern and the product that solves it. Every claim is approved by the brand.
Product on camera & motion design: short videos with one skin question or concern and the product that solves it. Every claim is approved by the brand.
// WHAT WE DID
- ~30 vertical videos a month since August 2025
- Scripts with dermatologists, cosmetologists and trichologists
- Expert direction: prep, scripting, on-camera coaching
- Product videos and motion graphics
- Full post-production: editing, color, graphics, subtitles, sound
// format 1
An expert answers
Dermatologists, cosmetologists and trichologists explain what patients come to them with — briefly and in plain language.
Morning puffiness
Dark circles under the eyes
Scalp care
Marina Nikolaeva, dermatologist-trichologist
// format 2
Product shots & motion
One skin concern — one product. Short videos with the product on camera and motion graphics.
Mineral 89: hydration
Does skin age after 25?
Liftactiv Collagen Specialist 16 range
// results
3.2M
views on the best video
6 videos
passed 1M views
15M+
views across these 6 videos
Let's talk
Fill in the form and we’ll get back to you to discuss the details.
We build contact between brands and people · Tbilisi, Georgia
We use cookies to run this website and analyse traffic. The site uses Yandex Metrica, which automatically collects data about your actions on the site.
By continuing to use the site and clicking “I agree”, you consent to the processing of personal data collected via cookies and Yandex Metrica for traffic analysis.
By continuing to use the site and clicking “I agree”, you consent to the processing of personal data collected via cookies and Yandex Metrica for traffic analysis.