The client came with a simple request: keep the account alive with regular content and a steady presence — no growth targets. There was no consistent visual style, and posts got 600–1,200 views.

In practice, the account achieved multi-fold reach growth and real traffic to the store.

Built the brand’s visual language. We chose fonts, a palette and a cover style so the tableware looks premium and the feed is recognisable from the first frame.

Bet on carousels. Three series: collection launches, expert breakdowns on materials and care, illustrated stories. Each carousel is a complete, useful piece that people save and share.

Built consistency. The brand’s videos were published according to the content plan so they worked together with the carousels.

We came up with and designed every carousel. Two core series: collection launches and expert breakdowns on materials, care and choosing cookware. Each carousel is a complete, useful piece, so people save and share it.

The strongest one — the “Sheffield” collection launch: 122K views, 3.4K shares and 1,608 new followers from a single post.

We’ve run the account since January 2026. Instagram shows stats for 90 days max — here are the latest:

> +16,243 — new followers
> 559K — views on posts and carousels
> 3.9M — account views including videos

“Sheffield” collection launch carousel (May 2026):

> 122,185 — views
> 144,852 — accounts reached
> 6.2K — saves and 3.4K shares
> 1,608 — new followers from a single post

Before us, posts got 600–1,200 views.