// home — Case studies — nutritionist
[ content strategy ]
[ personal brand ]
[ social media ]
Timeline: March 2025 — December 2025
Platforms: Instagram, TikTok, YouTube Shorts, VK, Telegram, Dzen
Platforms: Instagram, TikTok, YouTube Shorts, VK, Telegram, Dzen
nutrition, healthy eating, healthy lifestyle
nutritionist
// CLIENT
A clinical nutritionist, naturopath and neuro-coach. The approach is a gentle system: how to stay healthy and enjoy ordinary days. Consultations and custom nutrition protocols — but a very small social media presence.
// TASK
Grow reach, followers and engagement while staying expert — without turning into a “health magazine”. There was no strategy or content system: around 700 followers and minimal activity. Everything had to be built from scratch, on six platforms at once.
// SOLUTION
Built a growth strategy from scratch: from positioning to content pillars and visual style. We defined the tone: warm, conversational, never preachy — like a friend who knows the subject and explains it simply.
Followers grew 4× in 5 months. Useful, engaging content brought multi-million reach while staying true to the client’s values. Content regularly hit recommendations — 98% of reach came from new audiences.
Six platforms in parallel, each with its own logic: short hooky formats on TikTok, expert carousels and Reels on Instagram, repackaged vertical videos on YouTube Shorts, in-depth content for the inner circle on Telegram, long-form posts and articles on VK and Yandex Dzen.
Followers grew 4× in 5 months. Useful, engaging content brought multi-million reach while staying true to the client’s values. Content regularly hit recommendations — 98% of reach came from new audiences.
Six platforms in parallel, each with its own logic: short hooky formats on TikTok, expert carousels and Reels on Instagram, repackaged vertical videos on YouTube Shorts, in-depth content for the inner circle on Telegram, long-form posts and articles on VK and Yandex Dzen.
// WHAT WE DID
- Full strategy: positioning, tone, visuals, content pillars
- Six platforms: Instagram, TikTok, YouTube Shorts, VK, Telegram, Yandex Dzen
- Content production: copy, creatives, scripts, editing, carousels
- Content adapted for each platform
- All creative ideas and formats developed in-house
// RESULTS
- 4× follower growth in 5 months (~700 → ~3,500)
- 6 platforms run simultaneously, each with unique adaptation
- Organic growth — zero ad budget, content only
Instagram (monthly stats):
975,185 — views
744,704 — accounts reached (+636.9%)
98% — reach from new audiences
9,900 — interactions
1,000,000 — views on the best Reel
744,704 — accounts reached (+636.9%)
98% — reach from new audiences
9,900 — interactions
1,000,000 — views on the best Reel
YouTube Shorts (monthly stats):
1,900,000 — views
43,000 — likes
1,257 — shares
+764 — new subscribers
43,000 — likes
1,257 — shares
+764 — new subscribers
TikTok (best videos):
3,000,000 — views on the best video
1,000,000 — views
79,700 — views
1,000,000 — views
79,700 — views
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We build contact between brands and people · Tbilisi, Georgia
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