// home — Case studies — Smart Solutions
[ content strategy ]
[ social media ]
Timeline: January 2026 — present
Platforms: Instagram, VK, Telegram, Yandex Dzen
Platforms: Instagram, VK, Telegram, Yandex Dzen
Kitchen accessories
Smart Solutions
// CLIENT
Smart Solutions makes functional kitchen accessories: storage, cutting boards and handy small items.
// TASK
The client came with a simple request: keep the brand’s account alive with regular content and a steady presence — no growth targets. In practice, the account achieved multi-fold reach growth and real traffic to the store.
// SOLUTION
We built a dedicated content system for the account, based on the product range, product features and audience needs.
One core principle: the product is always shown in a real-life scenario — cooking, serving, storage, everyday life. Useful content that people watch to the end, save and share.
We bet on UGC and added carousels and static posts for product launches and collections.
Content, visuals and promotion worked together — and an account run “just to keep it alive” started consistently hitting top views.
One core principle: the product is always shown in a real-life scenario — cooking, serving, storage, everyday life. Useful content that people watch to the end, save and share.
We bet on UGC and added carousels and static posts for product launches and collections.
Content, visuals and promotion worked together — and an account run “just to keep it alive” started consistently hitting top views.
// WHAT WE DID
- Full social media management: content, visuals, copy, publishing
- Carousels and static content for collections and product launches
- UGC: re-editing and repackaging user-generated content
- Cross-platform management: Instagram, VK, Telegram
// RESULTS
Smart Solutions (monthly stats):
> 659,925 — views
> +39,140% — growth in viewers over the period
> 98% — reach from new audiences
> +119.7% — follower growth
> 537,000 — views on the best video
> 659,925 — views
> +39,140% — growth in viewers over the period
> 98% — reach from new audiences
> +119.7% — follower growth
> 537,000 — views on the best video
// FORMATS THAT WORKED
Practical videos about handy kitchen items performed best. We showed products in action and explained why they make everyday cooking easier.
Short videos with the product in a real scenario supported the results: cooking, serving, using tableware and kitchen accessories, expert content.
The key is useful content: people watch it and share it. Over 85% of reach came from new audiences.
Short videos with the product in a real scenario supported the results: cooking, serving, using tableware and kitchen accessories, expert content.
The key is useful content: people watch it and share it. Over 85% of reach came from new audiences.
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