[ content strategy ]
[ social media ]
Timeline: January 2026 — present
Platforms: Instagram, VK, Telegram, Yandex Dzen
Platforms: Instagram, VK, Telegram, Yandex Dzen
Furniture, lighting & decor
bergenson bjorn
// CLIENT
Bergenson & Bjorn is a furniture, lighting and interior brand. Its collections include coffee tables, armchairs, mirrors, lamps, vases and other pieces that make a home.
// TASK
Take over the brand’s day-to-day social media: plan content, prepare materials and publish. Introduce the audience to the range and new arrivals, and show how pieces work together in an interior.
// SOLUTION
We took on the full content cycle: from topics and formats to copy, design, editing and publishing. We developed content pillars, unified everything in one visual style and adapted it for each platform.
The content is built around ideas for furnishing a home with Bergenson & Bjorn pieces. Through curated picks, collection reviews and short videos we showed details, materials and ways to use the products — connecting the range to real audience needs: choosing furniture, adding lighting or refreshing decor.
We also worked with UGC — photos and videos from customers and creators. We selected materials, edited videos, made covers and copy, and adapted them for the brand’s channels.
The content is built around ideas for furnishing a home with Bergenson & Bjorn pieces. Through curated picks, collection reviews and short videos we showed details, materials and ways to use the products — connecting the range to real audience needs: choosing furniture, adding lighting or refreshing decor.
We also worked with UGC — photos and videos from customers and creators. We selected materials, edited videos, made covers and copy, and adapted them for the brand’s channels.
// WHAT WE DID
- Content planning: topics, pillars and publishing schedule
- Copy about products, collections and new arrivals
- Design of posts, carousels and Stories
- Editing and design of short videos
- UGC: selection, reworking and adaptation
- Content adapted to each platform’s formats
- Publishing and ongoing account management
// RESULTS
Consistent content output and a unified look across the brand’s social media. Product posts, interior picks, videos and UGC came together in one plan. The brand’s team got end-to-end support: from content plan to ready-to-publish posts.
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We build contact between brands and people · Tbilisi, Georgia
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