// home — Case studies — okrug vintage club
[ social media ]
[ branding ]
Timeline: June 2024 — December 2024
Platforms: Instagram, Telegram
Platforms: Instagram, Telegram
vintage clothing store
OKRUG VINTAGE club
// CLIENT
Okrug Vintage Club is a vintage clothing and accessories store with a modern take on pieces from past decades.
// TASK
Launch Okrug Vintage Club from scratch: come up with a name and identity, design the social media, create a recognisable visual style and quickly introduce the brand to the local audience in Kaliningrad.
// SOLUTION
We developed the name, identity and visual system, launched Instagram and Telegram, and built content around new arrivals, shoots and styling. To grow awareness we added collaborations, local projects, events and community work.
// FORMAT 01
SHOOTS AND STYLING
We created photo shoots and looks with vintage pieces, showing how to wear them in a modern wardrobe.
We created photo shoots and looks with vintage pieces, showing how to wear them in a modern wardrobe.
// format 01
// FORMAT 02
COLLABORATIONS AND LOCAL PROJECTS
We ran joint shoots and projects with local brands and personalities — 12+ collaborations in total.
We ran joint shoots and projects with local brands and personalities — 12+ collaborations in total.
// format 02
// format 03
TELEGRAM AS ITS OWN CHANNEL
We grew Telegram not as a copy of Instagram but as its own platform: new arrivals, curated picks, announcements and content for regulars.
// RESULTS
5,000+
followers
12+
collaborations and joint projects
100+
pieces of content
2
platforms launched from scratch — Instagram and Telegram
followers
12+
collaborations and joint projects
100+
pieces of content
2
platforms launched from scratch — Instagram and Telegram
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We build contact between brands and people · Tbilisi, Georgia
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