// home — Case studies — La Roche-Posay
[ vertical video ]
[ production ]
Timeline: 1 year, ongoing
Platform: VK Clips
Platform: VK Clips
La Roche-Posay · dermatological skincare
7.8M views
on a doctor video
on a doctor video
// CLIENT
La Roche-Posay is a dermatological skincare brand of the L’Oréal Group, recommended by dermatologists, cosmetologists and pharmacists. We produce its videos for VK Clips — Russia’s largest short-video platform.
// TASK
For a dermatological brand, trust is everything: skin should be explained by a specialist, not a blogger. But expert videos are often boring and get scrolled past. The task: make millions watch videos with doctors while keeping every product claim accurate.
// SOLUTION
Videos built around experts: dermatologists answer questions viewers would ask themselves, pharmacists talk about products right in the pharmacy, doctors host game formats (trends, word association, “this is normal”).
Every video starts with the viewer’s need: a skin question, a common skincare mistake or a moment at the pharmacy shelf. We film in the studio, in pharmacies and on location, and every claim is approved by the brand.
Every video starts with the viewer’s need: a skin question, a common skincare mistake or a moment at the pharmacy shelf. We film in the studio, in pharmacies and on location, and every claim is approved by the brand.
// WHAT WE DID
- ~30 vertical videos a month for a year
- Scripts and series with dermatologists, cosmetologists and pharmacists
- Expert direction: prep, scripting, on-camera coaching
- Shoots in the studio, in pharmacies and on location
- Full post-production: editing, color, graphics, subtitles, sound
// format 1
An expert answers the question a viewer would ask
The question in big type on screen and a short answer from a dermatologist.
Sensitive skin
What do you trust?
Care for kids with dry skin
Rosacea and perioral dermatitis
// format 2
Game formats with a dermatologist
A doctor in a light format: trends, word association, “this is normal”.
“This is normal. Dermatologist’s version”
A trend a dermatologist likes
Which format do you want next?
Word association game
// format 3
Pharmacists in the pharmacy
Filmed in a real pharmacy: a pharmacist talks about what customers come in with.
Acne: what people ask
Cicaplast B5+: little-known facts
// format 4
Ingredient breakdowns and doctor’s tips
Surprising facts on ingredients and care, from a specialist.
On hyaluronic acid · I. Gnedina
Tips for patients
// results
7.8M
views on the best video
13 videos
passed 1M views
36M+
views across these 13 videos
Let's talk
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